Professional, creative individual with outstanding communication skills and 17 years of experience in marketing, sales, event planning, product development, business development, branding, customer experience, experiential marketing, social media, podcasting, copywriting, scriptwriting, email and digital marketing.

 

Experience

Blue Tangerine, Lawrence, Kansas – January 2019-June 2021

Business Development – Sales & Marketing

Sales

  • Contributed to a 44% increase in revenue since my employment
  • Instrumental in accelerating the growth of the company from 16 to 32 employees
  • Managed all sales leads and executed discovery meetings and proposal delivery
  • Implemented sales process and initiatives with outreach, proposals and CRM optimization
  • Aligned sales development with marketing strategy through research and insight

Marketing and Events

  • Assisted marketing team with promotions, events, social media, email and website content
  • Directed Blue Tangerine’s first summit event and exceeded attendance goal by 50%
  • Accommodated in the production of two Blue Tangerine virtual events, with over 1,000 attendees
  • Planned and executed for the industry’s largest national trade shows

Podcast

  • Led the direction and development of The Home Builder Digital Marketing Podcast
  • Helped produce, plan and promote 70 episodes of the weekly podcast, which amplified profitable-industry relationships and advanced thought-leader initiatives
  • Extended Blue Tangerine’s reach with more than 7,000 podcast downloads in a niche industry

 

Kansas Athletics, Lawrence, Kansas – February 2014-December 2018

Associate Director of Marketing & Fan Experience (Retained role of Asst. Relays Meet Director)

  • Oversaw KU Men’s Basketball for gameday production, marketing and special events (2017-18)
  • Managed 27 interns for all Kansas Athletics’ events with increased management responsibilities throughout my tenure (2017-18)
  • Football secondary lead for marketing and gameday production (2018)
  • Assisted in the promotion and gameday production of the NCAA Volleyball Final Four in KC (2017)
  • Promoted Kansas Volleyball and executed all gameday promotions (2014-17)
  • Contributed to record number of volleyball sellouts in consecutive years (2015-16)
  • Coordinated the first two rounds of the NCAA volleyball tournament (2015-16)
  • Assisted in planning football and men’s basketball gameday fan experience (2014-17)
  • Heavily involved in planning special events, such as Guinness World Records, Late Night in the Phog, charity events, pep rallies, championship trophy presentations and jersey retirements
  • Provide direction, content, pricing data and insight for KUTickets.com

 

Kansas Athletics, Lawrence, Kansas – February 2010-December 2018

   Assistant Meet Director – University of Kansas Track & Field and Cross Country

  • Planned and executed KU Track & Field and Cross Country events, including the Kansas Relays
  • Facilitated the Kansas Relays, one of the largest annual track meets in the US (4,000 athletes)
  • Performed marketing, promotions, sponsorship sales and social media for the Kansas Relays

-Generated more ticket sales every year of my employment than in 2009, the year prior to my hiring

-Set athlete entry number records in my first three years of employment

  • Instrumental in gaining live media coverage from Kansas City Metro Sports TV and Flotrack.com
  • Assisted in obtaining Kansas Relays sponsorship deal with adidas®
  • Administered the adidas Dream Mile and 100-meter Qualifier to the Kansas Relays event lineup
  • Stimulated the idea for the downtown shot put in Lawrence, the first of its kind in the U.S.

-Event was called the “revitalization” of US track & field by one news writer

  • Managed a team of 30 student volunteers for all KU Track & Field and Cross Country events
  • Aided in directing the largest number of athletes and spectators in the history of the Rim Rock Farm Classic high school cross country meet
  • Directed, planned and executed the KU Track & Field and Cross Country Camp, overseeing 100 junior high and high school athletes
  • Administered the NCAA Midwest Regional Cross Country Championship, NCAA West Preliminary (Regional) Track & Field Championship and the Big 12 Track & Field and Cross Country Championships
  • Created marketing materials, posters, direct mail and advertising for the KU Track Department
  • Developed partnership and event participation with Boys & Girls Club of Lawrence
  • Author of the Crimson & Blue Newsletter, distributed to all KU Track & Field and Cross Country alumni
  • Organized Track & Field and Cross Country Alumni events

 

Hopkins Manufacturing Corporation, Emporia, Kansas – July 2005-January 2010

   Associate Product Manager – Hopkins Full Braking Line (February 2008-January 2010)

  • Created and implemented marketing strategy, pricing and promotion for Hopkins $14 million braking product line
  • Provided analysis of sales and marketing data, product costs and merchandising programs
  • Analyzed customer programs using pricing and product mix to maximize net contributions
  • Served an array of customers, from the world’s largest retailers to small privately owned businesses
  • Identified growth opportunities through extensive research of consumer/dealer feedback and market trends
  • Directed, organized and executed trade show events
  • Supported engineering in new product development, design and continuous improvement
  • Liaison between quality control and manufacturing personnel concerning product quality control checks
  • Coordinated marketing campaign, budget and planning

-Company media buyer: achieved equivalent rate of consumer leads with a 50% reduced budget in 2008

-Lead media development in print, TV, Internet, packaging, merchandising, catalogs and marketing materials

  • Company liaison for sponsorship of NASCAR driver Clint Bowyer

-Negotiated, wrote, directed and edited two-minute Clint Bowyer video production

   Associate Product Manager – BrakeBuddy Towing Line (August 2006-February 2008)

  • Created and implemented marketing strategy, pricing and promotion related to the BrakeBuddy product line
  • Contributed to a 38% annual sales growth of the BrakeBuddy product line
  • Wrote and edited infomercial appearing on ESPN2, FSN and nationally on The Outdoor Channel

   Marketing Product Specialist-Towing (July 2005-August 2006)

  • Analyzed market potential, customer needs and user habits by studying industry trends
  • Assisted with advertising budget, planning and creative direction
  • Director of Flash Newsletter

– Implemented and authored Hopkins bi-monthly newsletter for more than 300 outside sales representatives

 

Holiday Inn, Topeka, Kansas – November 2004-July 2005

Sales Associate

  • Managed a client list of more than 100 businesses while organizing and executing events for up to 800 people
  • Contributed to public relations, marketing, advertising development and direction
  • Assisted in managing and planning events

 

Sunflower State Games, Topeka, Kansas – May-August 2004

   Media Coordinator Intern
  • Produced press releases and a media kit for a state-wide event with 6,000 participants
  • Organized scheduling of sporting events and volunteer assignments
  • Supervised game headquarters throughout all 33 sporting events over two successive weekends

 

 

 

 

 

 

Education

University of Kansas, Lawrence, Kansas – May 2015

Master of Journalism Science – Marketing Communications

University of Kansas, Lawrence, Kansas – May 2004

Bachelor of Science in Journalism with marketing emphasis

Hutchinson Community College, Hutchinson, Kansas – May 2001

Associate Degree in Liberal Arts

 

Collegiate Athletics

University of Kansas, Lawrence, Kansas

Track & Field

Hutchinson Community College, Hutchinson Kansas

Collegiate Honors
  • Athletics Hale Achievement Award
  • First Team Academic All Big XII
  • Big XII Commissioner’s Honor Roll
  • Jayhawk Scholar
  • Two-time J.C. Academic All-American
  • Two-time J.C. All-American

 

Football, Track & Field