School Work
BATS Global Markets capstone project
During the first months of 2014, I partnered with two other graduate students to conduct extensive primary and secondary research to develop a strategic marketing communications plan for our client, BATS Global Markets, Inc. Through research, our group presented strategies to increase brand awareness for BATS Global Markets, the second largest stock exchange in the U.S. in terms of volume.
Trader Joe’s vending vision
Partnered with three other graduate students to create a Trader Joe’s business plan as the class examined the vending machine industry. While we worked collaboratively as a group, the “promotional” section was my area of focus.
USATF meet app proposal
Demonstrated knowledge of an innovation strategy for a proposed organization
Baseball expansion proposal
In the sports marketing class, I drafted Charlotte as my expansion city and proved why the Queen City is the best option for MLB team expansion
School blog examples
Here’s are examples of my fun/freestyle writing